When it comes to coffee what matters is taste and everyone’s taste is different. Consumers around the world require different characteristics in their daily cup of coffee, some may like a strong flavour and others a more mellow taste. These differences in taste even occur within the same country at a regional level.
Wherever we sell coffee or when we launch a new product our Coffee specialists carry out plenty of research to ensure that our product will suit the consumer.. We obtain information regarding the habits and preferences of the consumers, resulting in better adapted coffee blends.
To achieve the best coffee taste it is important to blend different beans from around the world. The principal aim in blending coffee is to arrive at a flavour and aroma, which can be continually reproduced. The blender uses recipes, which have already proven that they meet the taste criteria of a certain region.
Coffee is a natural product, and given that the quality of the harvest is unstable, the recipes for blends must be regularly adjusted. It goes without saying that the preparation of a blend is a true art.
Through our policy of flexible blending, Douwe Egberts can guarantee a constant quality taste profile for each of our products.
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