DOUWE EGBERTS Privacy Policy


This is the Privacy Policy of the website (Website). This Privacy Policy governs the collection, use and other forms of processing of personal information of the visitors of the Website by Jacobs Douwe Egberts GB Ltd., based at Maidenhead, Berkshire, Horizon Honey Lane Hurley, SL6 6RJ (Jacobs Douwe Egberts). Jacobs Douwe Egberts is committed to respecting and safeguarding your privacy and the security of your personal information you share with us.

From time to time, the Website may provide links to websites from other companies or organizations. You should carefully review the privacy policies of those websites, as they may differ from this Privacy Policy.

Who is responsible for your information?

Jacobs Douwe Egberts is the legal entity responsible for the collection and processing of your personal information on this Website. 

Why do we collect your personal information ?

When you choose to register or otherwise contact us, we will ask you for some personal information about you such as your name, address, country of residence and e-mail address. This information enables Jacobs Douwe Egberts to:

  • communicate with you in a personal way, such as responding to your feedback or service requests, or, if you choose to receive such information, to inform you about our products;
  • administer and fulfill your purchases of our products;
  • administer your account
  • administer your participation in any contests, promotions, surveys or website features;
  • perform market research and improve our business.

We may also ask you to provide some optional information about your (use of) our products via a questionnaire. We use this information to perform market research and improve our business and products.

We will also process technical data such as the IP-address of your computer, the name of the domain and host from which you access the internet, the date and time of your visit and the website from which you linked directly to the Website. We use this information to enable the functionalities of the Website, measure the traffic and to make the Website more useful. For this purpose we also use cookies [].

How we collect your personal data

You can share your personal data with us in a number of ways, for instance by:

  • subscribing to our newsletter;
  • communicating with our Consumer Care Center by e-mail, phone or in writing;
  • registering your product (either online or by sending back the filled-in reply card that comes with the product);
  • participating in a promotion, event, contest or online forum; or
  • purchasing a product or service directly from the Website.

How do we share your personal information?

We will not sell, rent, lease, or provide your personal data to third parties except as described below.

Jacobs Douwe Egberts may share your personal information with third party service providers or agents to perform certain processing activities on behalf of Jacobs Douwe Egberts. Jacobs Douwe Egberts requires these service providers to protect your personal data diligently.

If you register with Jacobs Douwe Egberts for products of another company, we will share your registration information with that company. Please note that the further use of your registration information by such a company will be subject to that company's privacy policy [].

Jacobs Douwe Egberts sometimes sells (part of) a business to another company. Such transfer of ownership may include the transfer of your personal information to the new owner.

Furthermore, we will release your personal data if so required by law, where necessary for preventing or combating fraud, where necessary for dispute resolution, or for any other pressing legitimate need which under the circumstances must outweigh your privacy interests, such as the security of our business and the safety of our staff.

Receiving information

We would like to send you information about our products that may interest you by means of e.g. e-mail, post, or other communication channels, but we will only do so if you specifically consent to receive such communications from us.

Your decision not to opt in now will not affect your communication preferences already shared with us earlier while using different contact data or a different user account.

You will always have the opportunity to unsubscribe from any further communication from us with respect to our products by using one of the following unsubscribe options:

  • by clicking the unsubscribe option on the footer of the emails;
  • by accessing your profile online and changing your communication preferences;

Please note, if you have unsubscribed from any communications with respect to our products, due to the processing time and production schedules, you may still receive communications already in production.

How do we protect your information?

We protect your personal information with a variety of security measures such as secure registration forms, encryption of data, and restricting access to your personal information.

Transfer of data  

You should be aware that the business units responsible for the sale and marketing of Douwe Egberts® Branded Products are part of the JDE group of companies. As a consequence your personal information may be transferred within the JDE group of companies. Jacobs Douwe Egberts has taken adequate safeguards to ensure the confidentiality and security of your data.


The Website uses "cookies," small text files that are stored on your computer. This allows us to recognize your computer the next time you visit. And, if you use an online “shopping cart,” cookies allow us to keep track of the products you purchase. If you do not wish to receive cookies, please refer to the "Help" file of your internet browser to learn how to either block all cookies or receive a warning before a cookie is stored on your computer. However, you should know that by blocking cookies you may not be able to fully enjoy all functionalities of this Site. 


The Website is not aimed at children. Children may not provide personal information to Jacobs Douwe Egberts unless they have written permission of one of their parents or their legal guardians who has read this Privacy Policy.

Policy changes

We may change this Privacy Policy from time to time. We therefore encourage you to refer to this policy on an ongoing basis. This policy was last modified on July 2015.   

Questions and feedback 

Please send us your questions and comments about privacy to

Further, you can at all times request access to your personal information and request rectification and/or deletion of your data in case these data are not correct or irrelevant for the mentioned purposes. For these purposes you can contact Consumer Relations at under mentioning of your name, Company and address.